Opinion: Beyond Facts, Restoring 'Relationships' [Seoul Economic Daily]

James Choi, Co-Founder & Managing Partner of y’s partners, shares his expertise on navigating crises within the unique cultural context of Korea—centered around the emotional concepts of 'Jeong(情)' and 'Han(恨)'. He analyzes why standard Western manuals often fall short in the Korean market and highlights how a leader’s presence and authentic communication are the ultimate keys to resolving a crisis.

Read the full story: https://www.sedaily.com/article/20028832