Who We Are
Founded on 25+ years of accumulated expertise in governance and strategic communications, y's partners was established to help corporations and family offices contribute effectively to solving complex societal challenges while achieving long-term, sustainable prosperity.
Yvonne Park
Founder & CEO
Founder's Message
A New Horizon for K‑Governance
A Wise Partner for the Family Offices and Enterprises of the Future
Today, we are all facing an unprecedented level of polycrisis and uncertainty — a convergence of geoeconomic risks, social polarization, and the rapid transformation driven by AI. Amid this great transition, family businesses and family offices are emerging as vital engines of the global economy. They will play an increasingly pivotal role in shaping the future.
Against this backdrop, Korea is confronted with a structural challenge: national wealth and talent are flowing abroad, constrained by high inheritance and gift taxes, rigid regulations, and deep‑rooted negative perceptions of entrepreneurs. Now more than ever, Korean enterprises and business families need sophisticated governance and forward‑looking strategies aligned with the dynamics of this era.
Introducing y’s partners, founded to foster sustainable prosperity and social value creation for families and their enterprises.
Built on over 25 years of expertise in governance and communication, we design governance models that transcend legal frameworks—resonating with the evolving spirit of our time while remaining grounded in Korea’s unique business environment. By doing so, we work with families to improve the transfer of wealth by aligning capital with purpose and family with society.
We are privileged to collaborate with renowned global advisors to provide actionable solutions from a global perspective.
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Raffi Amit, Professor of Management at the Wharton School, ranked the No. 1 Family Enterprise Academic globally in 2025 by Family Capital, brings pioneering insights on family offices, ownership, management, and control of closely held companies, as well as best practices in family governance worldwide.
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James Rhee, globally acclaimed investor, educator, and founder of the Red Helicopter® operating and leadership system, is a minority investor in y’s partners and supports our mission to provide leadership advisory for the next generation of family offices and enterprising families around the world.
Just as the Miracle on the Han River was born from industrial excellence, y’s partners aspires to be the wise execution partner that connects Korea’s distinct strengths with global momentum—driving the nation’s next transformative leap forward.
Together, we begin a meaningful journey of shaping a new governance ecosystem—helping enterprises, families, and society thrive in harmony.
Our Team
Our Commitment
From Strategy
to Frontline Action
Our senior experts go beyond strategic recommendations, partnering with clients through execution and implementation. From the boardroom to the press briefing room, we stand alongside our clients on the front lines, delivering solutions with accountability and commitment.
Orchestrated
Response
We design multidimensional, integrated solutions in collaboration with leading experts across legal, financial, policy, communications, and human capital disciplines. By aligning diverse stakeholder perspectives, we enable informed and timely decision-making.
Invisible Precision,
Lasting Impact
Grounded in strict confidentiality and trust, we operate with precision—often behind the scenes yet with meticulous attention to detail. Through both direct execution and carefully coordinated third-party engagement, we manage even unseen risks and deliver meaningful, lasting outcomes.