When Crisis Strikes, No One Opens the Manual [Seoul Economic Daily]

James Choi, Managing Partner of y's partners, has published the sixth installment of his column, The Principles of Crisis Response, in the Seoul Economic Daily. When a crisis strikes, no organization reaches for its manual—it's simply too thick. Manuals only cover the scenarios we expect, but real crises always hit us where we least expect them. Written rules only become muscle memory through hands-on training. At the moment of truth, what saves an organization isn't a stack of papers, but sharp instincts forged through practice. Check out the latest column to assess your organization's true crisis readiness and discover why training is really about finding where your manual falls short.

Read More: https://m.sedaily.com/article/20076600