Social License: The Invisible Shield Against Crises [Seoul Economic Daily]

Jun 4

1 min read

James Choi, Managing Partner of y's partners, has published a contribution piece in the Seoul Economic Daily, shedding light on the concept of "Social License." He emphasizes that a social license cannot be built after a crisis hits; rather, it must be earned during times of peace, through actions instead of words, and by fostering deep, long-term relationships with stakeholders. We invite you to discover the critical differences a robust social license makes for crisis-resilient companies through this insightful piece in his The Essence of Crisis Response column.