Announcing the Launch of y’s partners: A Multidimensional Governance Advisory Firm

- Providing tailored strategies for family businesses and family offices built on 25 years of professional experience

- Optimizing governance for the Korean market and strengthening the global capabilities of next-generation leaders

(Seoul, March 3, 2026) — With the emergence of family businesses and family offices as core drivers of the global economy amid an unprecedented level of polycrisis, y’s partners, a governance advisory firm dedicated to supporting sustainable prosperity and governance optimization, has officially launched.

y’s partners was founded by senior professionals with over 25 years of experience in governance and strategic communications. The firm distinguishes itself by providing multidimensional and global solutions optimized for the Korean corporate environment, designing governance models that transcend legal frameworks and resonate with the evolving spirit of our time.

A “Wise Execution Partner” for K-Governance Optimization and Family Legacy Design

Family businesses in Korea comprise a high percentage of publicly listed companies, where strategic decision-making by management and boards directly affects corporate performance and reputation. y’s partners addresses this distinctive context by offering a comprehensive range of actionable services, including:

• Establishing governance systems for family offices

• Managing Shareholder activism and governance risks

• Succession strategy and leadership transitions

• CEO positioning and media strategy

• Philanthropy strategy & legacy communication that enhance social impact

• Mediation of family stakeholder conflicts

• Litigation communication

• Crisis response and reputation recovery

Amid intensifying shareholder activism and escalating disputes over control, the firm aims to detect risks at an early stage and deliver integrated response strategies in collaboration with top-notch experts across legal, financial, communications, and human capital disciplines. Through this approach, shareholder meetings can be transformed into opportunities to enhance corporate value.

Global Partnerships Supporting Values Across Generations

y’s partners supports long-term prosperity and value creation across generations through global insight and partnerships. With these global partnerships, y’s partners provides systematic support in governance optimization, succession planning, and next-generation leadership development that reflects both Korean market characteristics and global trends.

• Raffi Amit, Professor of Management at the Wharton School, ranked the No. 1 Family Enterprise Academic globally in 2025 by Family Capital, brings pioneering insights on family offices, ownership, management, and control of closely held companies, as well as best practices in family governance worldwide.

• James Rhee, globally acclaimed investor, educator, and founder of the Red Helicopter® operating and leadership system, is a minority investor in y’s partners and supports our mission to provide leadership advisory for the next generation of family offices and enterprising families around the world.

Beyond Strategy to On-the Ground Execution: An Irreplaceable Partner Protecting Tangible and Intangible Assets

y’s partners believes real impact comes from execution, not words alone. Its senior expert team works alongside clients not only in strategic planning but also in real-world implementation—from boardrooms to press briefings—delivering practical and actionable solutions.

Grounded in strict confidentiality and trust, the firm is committed to producing measurable outcomes with precision and accountability. By wisely mitigating risks before they escalate into full-blown crises, y’s partners helps safeguard both family legacies and the tangible and intangible assets of their companies.

“Family businesses and family offices are vital engines sustaining the long-term prosperity of the global economy,” said Yvonne Park, Founder of y’s partners. “We aim to help families pursue ‘purpose-driven wealth’ that goes beyond legal compliance to harmonize with the spirit of the times, particularly within Korea’s unique corporate environment.”

Park added, “By combining 25 years of hands-on governance expertise with a keen intuition for social change and a strong global network, we will help our clients navigate an increasingly complex governance ecosystem. We will serve not merely as advisors, but as an irreplaceable partner that wisely executes alongside clients, sharing their vision and challenges to drive Korea’s next transformative leap forward.”

About y’s partners

y’s partners was established to help family offices and corporations achieve long-term, sustainable prosperity while contributing to solving complex societal challenges through governance and strategic communications expertise. The firm provides multidimensional services including family office governance, succession strategy and leadership transitions, philanthropy and giving strategies that enhance social impact, mediation of family stakeholder conflicts, litigation communication, and crisis response and reputation recovery. Its founding partners bring over 25 years of experience advising global corporations, leading Korean conglomerates, government ministries, public institutions, and philanthropic foundations in navigating complex management challenges and multifaceted crisis situations.